Advancing Tourism Through Science — A Key Driver of Sustainable Development

Advancing Tourism Through Science — A Key Driver of Sustainable Development

May 16 , 2026

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A significant scientific and practical dialogue aimed at strengthening the integration of science, innovation, and practice in the tourism sector was recently held in Uzbekistan.

The event brought together Chairman of the Tourism Committee of the Republic of Uzbekistan Abdulaziz Aqqulov, industry experts, and leading scholars.


During the meeting titled “The Harmony of Government, Science, and Practice in Tourism: A Guarantee of Sectoral Development and Economic Growth,” participants discussed the Tourism Development Strategy for 2026–2030, the country’s long-term tourism development model, and emerging global trends shaping the modern tourism industry.


As emphasized throughout the discussion, today’s tourism sector is entering a new phase driven by artificial intelligence, digital platforms, sustainable approaches, the “experience economy,” and personalized travel concepts. In this evolving landscape, competition between nations is no longer defined solely by historical heritage or natural resources, but increasingly by innovation, service quality, and intellectual products.


The meeting also featured active participation from professors and scholars of the International Nordic University. University Vice-Rector Muhammadsiddiq Amonboyev introduced several forward-looking initiatives aimed at strengthening the scientific foundation of tourism development.


Among the proposals presented were:


➖ launching scientific grant competitions under the Tourism Committee to address practical challenges in the sector through evidence-based research;


➖ establishing an International Tashkent Tourism Olympiad for university students, financed by the Tourism Committee and organized annually on an international scale. The initiative aims to attract teams from across the globe, promote Uzbekistan’s tourism potential more broadly, foster innovative solutions to industry challenges, and expand MICE tourism opportunities;


➖ introducing mathematics as a core subject in entrance examinations for tourism-related higher education programs instead of history. It was noted that this initiative would help prepare highly qualified specialists with strong analytical, economic, and managerial competencies in tourism studies.


The initiatives proposed by the International Nordic University are regarded as an important step toward elevating scientific research, innovation, and international cooperation within Uzbekistan’s tourism sector to an entirely new level.

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